The deadly COVID-19 virus started impacting the world’s health and economy since the beginning of 2020. India started to face its impact on the medical and business sector from March 22nd, the day when the first lockdown was implied. The substantial and consequential effects on India’s various markets are causing significant impact, especially for people who survive on daily wages. To deal with this problem, which might take longer to find a cure, Honourable Prime Minister Narendra Modi mentioned the idea of standing up for local businesses. This idea stating “vocal for local” went viral across the country. To save the economy from getting engraved, the ideology implies not to depend on foreign manufactured goods.
India is a bulk producer of handicrafts for the only reason of great diversity and workforce. The high diversity in India precisely justifies the full range in the handloom and handicraft industry. Yet these handicraft products are not receiving sufficient attention they deserve. During the time of the crisis, our Prime Minister has managed to get past this problem.